2025 Agenda
20:30 – 24:00
Karaoke Night
Kingdom Karaoke
19:00 – 20:30
LBMA Dinner - Saigon Edition
Bếp Nhà Lục Tỉnh
20:30 - 24:00
Networking Warm-up Drinks
Zion Sky Bar Lounge
9:00 - 9:40
Check in at NFQ Asia
.NFQ Asia, .NFQ Vietnam Limited
10:00 - 13:00
Travel to Mui Ne
Welcome to the Product Marketing Summit Austin. Join us as our chairperson kicks off this incredible day, packed full of unforgettable sessions and learnings.
13:00 - 14:00
Lunch Time
MOT NANG Seafood
14:00 - 15:00
Check in Hotel Mui Ne
15:00 - 16:00
Building Resiliance - The Founder’s Mindset - Speaker: Paul Meyers
Cargo Remote Mui Ne
16:00 - 18:00
Creative Clarity: A growth mindset to turn Vision into Action - Speaker: Justine Hareng
Cargo Remote Mui Ne
18:00 - 18:30
Healing by Drinking - The Art and Story of Tequila - Speaker: Rich Pham
Cargo Remote Mui Ne
19:30 - 00:00
Opening night
Mango Beach
16:00 - 18:00
Floating Sound Meditation - Resetting Theough Sound - Speaker: Johnny
Cargo Remote Mui Ne
18:00 - 18:30
Healing by Eating - A Journey Through Som Tam - Speaker: Oli Jankowfsky
Cargo Remote Mui Ne
8:00 - 9:30
Breakfast at Hotel
9:30 - 10:00
Travel to Cargo
10:00 - 12:00
"Facing the Tiger" - Host: Judith Andresen
Cargo Remote Mui Ne
12:00 - 13:30
Lunch
Cargo Remote Mui Ne
13:30 - 15:00
“The Science and Art of Meditation for Leaders” - Host: Johnny
Cargo Remote Mui Ne
15:00 - 16:45
Travel to Sand Dune
16:45 - 00:00
Starlit Sands: A Desert BBQ Adventure in Mui Ne
Bau Trang
10:00 - 12:00
Session: “Sounding Path Meditation – Resetting Through Sound” - Host: Johnny
The Anam Mui Ne
13:30 - 15:00
“The Power of Breath – Techniques for Instant Calm” - Host: Morry
Cargo Remote Mui Ne
8:00 - 8:30
Check out Hotel Mui Ne
8:30 - 11:30
Travel to HCMC
11:30 - 12:30
Lunch Time
Pho Mien Ga Ki Dong
12:30 - 13:30
Check-in Hotel HCM
14:00 - 17:45
Authentic Local Spa
Elle'B Spa Opera House [Boutique Spa & Nails Deluxe] - Capacity: 20 pax
20:00 - 23:00
Starlight Connections: A Riverside Networking Night
Le cafe des srategies
14:00 - 14:15
Opening speech by NFQ - Speaker: Lars
14:15 - 14:30
Opening - Speaker: Sven Rittau/ Verena Schlüpmann
Keynote, Opening, eCommerce by K5
14:35 - 15:05
The Rise of Social & Live Commerce in Asia: How Shopper Entertainment is Redefining E-Commerce - Speaker: Ethan Nguyen
Keynote, eCommerce by K5
15:10 - 16:10
AI Influencers, Threat or Opportunity - Speaker: Esther Nguyen/ Sven Rittau
- Firesite chat/ Moderator: Sven Rittau - eCommerce by K5
16:15 - 17:45
Rising Star Vietnam: Mega Opportunity or Overrated? Top Lessons from 30 Years of Market Entry - Speaker: Martin Koerner/ Peter Kompalla/ Alexander Ziehe/ Lars Jankowfsky
Panel/ Moderator: Lars Jankowfsky - Gateway to Growth
14:35 - 15:35
Mastering Global Sourcing: Strategies for Success in Asia - Speaker: Fiona Li Rety
Masterclass, Gateway to Asia
15:40 - 16:40
From Clicks to Conversions: How AI is Redefining the Smarketing Playbook - Speaker: Frank Miller
Masterclass
16:45 - 17:30
Mastering Marketplaces: Key Insights & Success Factors from Europe to Asia - Speaker: Oliver Lucas
Keynote
14:35 - 16:05
Translating Asian Trends to European Markets - Speaker: Andreas Frank
Masterclass, ecommerce by K5
16:15 - 17:15
No Fear of the Unknown: One Founder’s Path in Vietnam - Speaker: Aric Austin
Masterclass, Gateway to Growth
9:30 - 9:50
Event Check-in
Welcome to the Product Marketing Summit Austin. Join us as our chairperson kicks off this incredible day, packed full of unforgettable sessions and learnings.
10:00 - 11:00
The Vietnames Consumer Landscape and Economic Growth - Speaker: Richard Burrage
11:05 - 12:05
Scaling Beyond Borders: European Innovation in Vietnam’s Growing Economy - Speaker: Nhan Huynh/ Frank Schellenberg/ Lars Jankowfsky
12:05 - 13:30
Lunch Time
Three restaurants: Quan Bui Central, Shoday Ramen, Wakana Japanese Restaurant
13:30 - 14:30
How Asian Women Build and Grow Businesses - Speaker: Elaine Le/ Chloe Hoang/ Verena Schlüpmann
14:35 - 15:20
Selling in & to Vietnam via Social: Bringing German Supplements and French Perfume to Asia - Speaker: Jan René Fricke/ Thao Nhi Le
15:25 - 16:25
From Innovation to Singularity: The Future of Human-Machine Intelligence - Speaker: Lars Jankowfsky, Jay Jin, Ludovic Toison
16:30 - 17:30
5 Things I Wish I Knew When I Was 20 - Speaker: Joel Kaczmarek/ Rich Pham
20:00 - 23:00
Exclusive KOL/Influencer Night: Private Party
Papaya Papa
10:00 - 11:30
Revolutionizing Digital Transformation: Harnessing AI and Human Expertise for Faster, Smarter Projects - Speaker: Jurij Pfeifer
13:30 - 14:30
Breaking Barriers: A Life of Courage, Law, and Transformation in Vietnam - Speaker: Oliver Massmann
14:35 - 15:20
From TikTok Trends to Commerce Conversions: The New Age of Influencer Marketing - Speaker: Nguyen Ha Linh/ Charlotte Nguyen
10:00 - 11:00
Bridging Continents: Effective GTM Strategies for Scale-Ups in Vietnam - Speaker: Christian Geissendoerfer
11:05 - 13:35
AI in Action: Real-World Success Stories in Production Optimization - Speaker: Varghese Papachan
14:00 - 19:00
Robotics & Integration Forum
8:30 - 9:00
Event Check-in
9:00 - 10:30
Our Journey from Gitflow to Trunk Based Development - Speaker: Ludovic Toison
10:40 - 12:10
To the customer and back - Speaker: Dang Hoang Vu
12:10 - 13:30
Lunch Time
Three restaurants: Quan Bui Central, Shoday Ramen, Wakana Japanese Restaurant
13:30 - 15:00
The Power of Vector Databases: Challenges, Best Practices, and Future Trends - Speaker: Andrew Schwabe
15:10 - 16:40
Unlocking Business Value with Data & Analytics: A Masterclass in Data-Driven Transformation - Speaker: Son Nguyen
19:30 - 00:00
Rock Night Party - Let's ROCK ON!
Golden Bird
9:00 - 10:30
Building and Launching a Successful Digital Product in Vietnam: Insights from Fonos Founders - Speaker: Xuan Nguyen/ Oscar Jesionek
10:40 - 12:10
Start Smart: Key Lessons for Building a Successful Business - Speaker: Craig Dixon
13:30 - 15:00
Mastering the Art of Podcasting: Insights from Joel Kaczmarek
15:10 - 16:40
Mastering B2B Sales: Proven Strategies for Sales Success - Speaker: Henning Hessen
Relaxing in Da Nang
Andy Vitale is the Director of Product Marketing at Brandhub, where he leads a team focused on transforming the mortgage lending experience for millions of people who want to buy or refinance a home, as well as professional partners across the lending and real estate spectrum.
Karen Christensen
Karen Christensen
Director of Product Marketing, Bandhub
Andy Vitale is the Director of Product Marketing at Brandhub, where he leads a team focused on transforming the mortgage lending experience for millions of people who want to buy or refinance a home, as well as professional partners across the lending and real estate spectrum.
Andy Vitale is the Director of Product Marketing at Brandhub, where he leads a team focused on transforming the mortgage lending experience for millions of people who want to buy or refinance a home, as well as professional partners across the lending and real estate spectrum.
Karen Christensen
Karen Christensen
Director of Product Marketing, Bandhub
Andy Vitale is the Director of Product Marketing at Brandhub, where he leads a team focused on transforming the mortgage lending experience for millions of people who want to buy or refinance a home, as well as professional partners across the lending and real estate spectrum.
Andy Vitale is the Director of Product Marketing at Brandhub, where he leads a team focused on transforming the mortgage lending experience for millions of people who want to buy or refinance a home, as well as professional partners across the lending and real estate spectrum.